Amazon Text Ads: To Do or Not To Do?

by Elizabeth Marsten
If you hadn't heard already, Amazon now has a Text Ad unit that's now available to all Seller Central account holders. What's interesting is that though Amazon has had this particular ad unit for some time, the e-commerce giant changed how it's powered and who powers it. It's with the retirement of the Amazon Product Ads unit that this particular ad unit is starting to gain some attention.Read the full article