Do App Interstitials Create A Bad User Experience?

by Mike O'brien
Google may denounce mobile app interstitials, but according to Yelp chief executive (CEO) Jeremy Stoppelman, that may be because apps pose a threat to the company's search business. Last month, Google published research on its own interstitials with the Google+ mobile site and found that 9 percent of users actually clicked the "Get App" button, while 69 percent abandoned the page altogether.Read the full article