Hulu Opens Up To Programmatic With Facebook’s LiveRail And Oracle DMP

by Ginny Marvin
This fall, Hulu will begin selling ads programmatically across its platforms on desktop, mobile and connected TVs with the help of Facebook’s video advertising platform LiveRail and the Oracle Data Management Platform (DMP). The service, owned by Fox, NBCUniversal and Disney, announced the addition of programmatic ad tech in its sales processes on Tuesday.Read the full article