Swedish Meatballs And Customer Research: How IKEA Understands its Buyers

IKEA started in a small town in Sweden by Ingvar Kamprad in 1943, selling different products like socks, watches, jewelry, purses, picture frames and so on. After a couple of years Kamprad started to sell furniture,produced in the forests around Sweden. In 1963, he wanted to expand outside of Sweden, and decided to open up an IKEA warehouse in my homeland of Norway.Read the full article