The Dark Side of Retargeting: How Retargeting Could Be Killing Your Sales

by Neil Patel
Retargeting is the holy grail of digital marketing. It’s the solution to shopping cart abandonment. It’s the end of wasted Adwords revenue. It’s the panacea for everything that ails you. It’s awesome. Except when it isn’t. Before I launch into what comes next, I want to make it clear that I am a fan of retargeting/remarketing. I use it. I recommend it. I think it rocks.Read the full article