“We Test Everything” And Other Lies Online Marketers Tell

by David Rodnitzky
Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d A/B test my profile descriptions on dating sites. (For some reason, my best results came when I posted the blurriest photos … kidding.) The beauty of online marketing is that we get reams of data, almost instantly, that enable us to quickly test iterations to improve our results.Read the full article