Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content

What makes you stop scrolling through an article, open up a social media app and hit the share button? Is it logic, emotion, or something else? Turns out, there’s more to social sharing than just measuring metrics: Psychology. The strange nature of our brains is the reason we hotly debate the color of a dress or why we freely and emotionally share a post by a grieving widow ...Read the full article