All the Social Media Metrics You’re (Probably) Forgetting

When your boss asks you for the ROI of your latest social media campaign, how do you respond? Too many people who get asked that question fall back on the easy answers: this many new Twitter followers, this many retweets, this many Facebook shares, etc. Sure, these metrics offer surface insights into how a campaign or piece of content performed, but they don’t really show exe ...Read the full article