Beyond RTB: A programmatic primer

Real-time bidding (RTB) still devours the lion’s share of programmatic budgets. But as audience marketing strategies mature, advertisers are getting adventurous, looking beyond RTB and tumbling into a variety of new and confusing programmatic channels. Getting nervous? Don’t worry. We’re here to clear the fog and help you see how these new classes of programmatic are defining the future.Read the full article