Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing

by Michael Brenner
We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. And in doing so, you help the business.Read the full article