Hooters CMO: ‘A Hooters girl is much more than just an attractive young lady’

by Tanya Dua
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. For a generation, the Hooters experience was all about beer, wings and perky waitresses strutting around in skimpy outfits. In recent years, however, the casual dining chain has refocused its strategy a bit.Read the full article