Is It Time for Us to Stop Caring About Real-Time Personalization?

by Natalie Burg
In July, Krista Garcia visited three retail stores hoping to receive real-time, proximity-based messages on her phone. Her aim: to test out beacon technology, the retail marketing advancement that allows stores to deliver real-time offers and content to shoppers’ phones. Even knowing about beacon technology put Garcia ahead of 70 percent of consumers who, according to a recen ...Read the full article