JJ Watt and Gatorade Teach Us a Lesson in Video Marketing

by Andy Smith
Gatorade must have somebody sweating in their marketing department because they get it. They understand what it takes to launch a successful social marketing strategy based around video. The premise of the campaign is “Sweat It to Get It”. The sports drink giant has partnered with NFL Films for a new ad campaign aimed at students, and stars NFL heavyweights JJ Watt, and Eli and Peyton Manning.Read the full article