Lowe’s sees traction on two tricky social platforms: Pinterest and Vine

On social media, Lowe’s Home Improvement has found success on two platforms where retailers typically struggle to gain traction: Pinterest and Vine. On the former, the brand has 3 million followers; the latter, 31,000. Brad Walters, Lowe’s director of social media, said that the retailer only joins a new platform if it can figure out how to engage with users while providing so ...Read the full article