The Anti-Red Bull: How JSTOR Hooked Millions With ‘Scholarly News’

by Celine Roque
Red Bull has guys jumping from outer space. General Electric has drones going through apocalyptic tests. And JSTOR has… balanced, nuanced stories about news and academia. In a publishing world full of bigger and badder stunts, it’s tough to repackage an online library of academic journals into something more exciting for a general audience.Read the full article