The Current and Future Role of Visual Media in Marketing

Nearly two-thirds (65%) of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris. The report was based on data from a survey of 177 North America-based senior marketers (52% from B2B companies, 18% from B2C companies, 30% B2B-B2C hybrid).Read the full article