The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]

Peter Isaacson is chief marketing officer at Demandbase, a leading targeting and personalization company for B2B. It offers a subscription-based ad targeting and Web personalization solution that enables marketers to connect campaigns directly to revenue. Peter has more than 25 years of marketing experience in both B2B and B2C marketing, ranging from branding, advertising, ...Read the full article