With Back to school channel, Snapchat woos college kids, marketers

Snapchat is all about back to school right now. The app has given students a channel to broadcast their return to college and high school, and it has landed some big-name advertisers looking to reach this young crowd. In the past week, Pink, Coca-Cola and the movie “The Visit” ran ads in Snapchat’s Back to School video streams.Read the full article