As luxury goes digital, ‘diffusion’ brands become obsolete

The diffusion brand, as it has existed for the past few decades, feels ancient in the modern fashion industry. In fashion, the term “diffusion brands” means a secondary line by a well-known designer. (Think Marc by Marc Jacobs, CK by Calvin Klein). They are intended to reach a younger, aspirational demographic with lower price points and edgier items — all while generating extra revenue.Read the full article