BuzzFeed Strikes First Global Agency Deal With WPP’s GroupM

by Ginny Marvin
In BuzzFeed’s first major agency coup, the company struck a deal with WPP’s global media buying arm, GroupM, worth millions. The partnership will give GroupM and WPP agencies “unprecedented access to BuzzFeed’s creative and data assets”, the companies announced Thursday. That access includes “preferential” media pricing and becoming the first beta test partner with POUND, t ...Read the full article