Google's CTR Dominance Is a Double-Edged Sword

by Mike O'brien
Everyone knows that Google is the biggest, most profitable search engine. But new research from search marketing intelligence company AdGooroo shows its stronghold slipping, especially in click-through rate (CTR). What's behind this dip in dominance? Google delivered 138 more impressions than the Yahoo Bing network in all six categories - shopping and classifieds, financial ...Read the full article