How Bloomberg Media is selling advertisers on the news

by Lucia Moses
To hear some agencies tell it, hard news is a risky place for advertisers and should be avoided. Yet Bloomberg Media Group is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content. To do that, it’s pitching a new product called Trendr. Not to be confused with Trendrr, the Twitter-owned company that tracks social media enga ...Read the full article