How to Win More Leads Using Smarter Customer Feedback

Let’s take a quick poll! (hey, this is a post about surveys, after all.) How many of you actively collect quantifiable and qualitative data from your customers? If you do, you’re on the right track and major props to you…but what do you do with it? Your customer data is vital to successful lead generation. You can measure their feedback toward your business via the Net Promoter Score (NPS.Read the full article