Is Instagram About to Become the Traffic-Driving Platform of CMOs’ Dreams?

by Joe Lazauskas
If the social media world of 2010 was about connection, the 2015 version is about conversion. Over the past two years, Facebook, Twitter, LinkedIn and Pinterest have continued to introduce product updates that give brands and publishers the ability to drive traffic and conversions. The notable holdout has long been Instagram, which has stuck to its rule that users can only pos ...Read the full article