Myth Busters: The Lowest Price Wins In SEM Ads

by Sarah Burns
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that the best price strategy is to advertise the lowest price.Read the full article