Programmatic Advertising 101: How It Works

Programmatic advertising is growing increasingly in popularity amongst marketers as this disciple is estimated to account for 63% of the CPG display advertising spend in 2015. In 2014, $10.06 billion dollars were spent programmatically and it is projected by eMarketer to double by 2016. According to CMO, 60% of brands’ online video spend is spent programmatically.Read the full article