Why Apple Watch Rings the Death Knell of the 'Mobile' Marketing Channel

The addition of the Apple Watch to the customer's pile of devices (or the "Internet of the customer" to be trendy) is not a radical change in itself. However, it signifies the need for dramatic change in the way we market to customers. What's changing? As technology has evolved and new marketing channels have been created, marketing teams have grown into siloed groups that ...Read the full article