A copywriter decodes agency rituals and jargon for newbies

by Tanya Dua
If you work at an agency, chances are you hear the terms “disruptive,” “content” and “surprise and delight” a lot. But these jargony buzzwords can often leave a newcomer feeling like a deer in headlights. That was Sam Bartos’s experience, anyway. A copywriter at MRY in New York, Bartos has been working in the agency business for a little over a year. There was a steep learning curve.Read the full article