BuzzFeed Just Became a Content Marketing Tech Company

by Dillon Baker
The content marketing tech industry is often likened to a horse race. If so, Secretariat might have just entered the field. Yesterday, BuzzFeed signed a partnership deal with GroupM—the media buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services.Read the full article