Ecommerce: Why online retailers are experimenting with brick-and-mortar locations

“There are so many ecommerce retailers who now believe that in order to differentiate themselves and establish better brand relationships with their shoppers, they [need to consider] opening brick-and-mortar stores,” Debbie Hauss, Editor-in-Chief, Retail TouchPoints, said. According to Advertising Age, 80% of companies have increased digital marketing budgets for 2015.Read the full article