Here’s Where The World’s Largest Media Buyer Spends Its Money

by Ginny Marvin
The world’s largest ad agency holding company, WPP, spends $76 billion annually on advertising through it’s buying and planning arm, GroupM. On Thursday, GroupM announced an advertising deal with BuzzFeed. The companies did not disclose the amount GroupM committed to the spending over the span of the one-year deal, but The Guardian reported the total is thought to be less than $100 million.Read the full article