How Much Do Public Companies Spend on Marketing and Sales? [Infographic]

The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital. The report was based on data from the annual reports of publicly traded companies with year-over-year growth in 2014. Companies in certain industries—such as SaaS and social media—tend to be big spenders on marketin ...Read the full article