Snapchat charging brands for video ads viewed less than a second, according to buyers

Snapchat is charging advertisers for “zero-second video views,” according to industry insiders, who said the pricing system has brands worried that they’re paying for unseen ads. Brands pay every time an ad loads, even if a user didn’t spend a full second with the video, according to a number of advertising sources with knowledge of Snapchat’s viewability standards.Read the full article