The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…

by George Michie
It’s Friday, so Mark the CMO, Fiona the CFO and Shell, a representative of their agency, end the day by heading to happy hour. The casual environment (and probably a little wine) fuels an enlightening discussion about marketing’s role in the business as a whole. Bartender: “What’ll you have?” Marketing Mark: “Pinot Grigio, but Fiona is paying.” Fiona Finance: “Just ice water.Read the full article