With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign

by Pamela Parker
It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been synonymous with a functional, if boring, approach, this year appointed a new CEO from Dolce & Gabbana USA. Meanwhile, it’s re-emerging as a standalone company after being spun off from Sears Holdings in the spring of last year.Read the full article