Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, is creativity.” – Charles Mingus The biggest challenge that enterprise B2B organizations face is how hard it is to talk about what they sell in simple language. There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy, Global CMO and Head of Bus ...Read the full article

#SimplicityPays: Global Brand Simplicity Index 2014

Based on interviews with 12,000+ consumers in 8 countries, our Simplicity Index evaluates the simplicity of 500+ brands. Explore this year's findings and learn how simplicity increases customer loyalty, employee innovation and revenue.