The Next Evolution of Marketing – Book Interview

by Heidi Cohen
Heidi Cohen Interviews Bob Gilbreath What’s your best piece of advice for readers looking to improve their marketing? Think about your marketing as itself a part of your company’s product or service. Instead of working on new ways to interrupt your audience with a commercial message, think about your customer’s ultimate needs—and consider how your marketing can be a value-ad ...Read the full article

The Next Evolution of Marketing: Connect with Customers by Marketing With Meaning

Video introduction of the upcoming book by Bob Gilbreath. Learn how the challenges of the media and advertising landscape are giving way to a new paradigm in which businesses must create Marketing With Meaning. The book will be released by McGraw-Hill in October 2009. For more information, visit