This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the $48 million purchase of content agency King Content and then predict we’ll see an accelerating trend of mergers and acquisitions (M&A) in 2016. Next, we wonder if digital agencies can effectively compete with publishers that ...Read the full article