3 Steps To Better Holiday Insights With Cohort Analysis

by Jordan Elkind
Holiday planning season is in full swing, which brings up some big questions around customer retention. How do holiday customers compare with your core customer base? Are they more likely to be “one-and-done,” or do they make more repeat purchases? Are they fading away faster or slower? Cohort analysis is one of the most powerful tools available to marketers for assessing lo ...Read the full article