4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective

by Steve Olenski
In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word out about a business’ products or services, while sales teams pitch customers directly. Inbound marketers are often seen as farmers, while their outbound counterparts in sales are seen as hunters.Read the full article