Five Top Tips for Successfully Profiling Your Competitors

Last year, my company carried out a survey of large North American businesses (a mean revenue of $6 billion) to see what they perceived to be the biggest marketing challenges for 2015 and what marketing strategies they are using. This finding jumped out at us: Only 27% of US B2B firms carry out competitor research, even though almost half of them cite "countering the competi ...Read the full article