On ad pricing, Condé Nast bows to the reality of digital

by Lucia Moses
Digital media companies may aspire to be the “Condé Nast of the Web,” a nod to the publishing house’s standard-setting reportage and photography — and, often unspoken, its ability to charge fat premiums. But like all publishers, it’s had to adjust as readers and advertisers migrate online, a theme that likely is the focus of the company’s latest visit by consultants.Read the full article