State of the Industry report: Buy and sell sides rate their programmatic partners

We grade everything these days: restaurants, hotels, even attractiveness (Thanks, Tinder!). So why has it taken us so long to grade our programmatic partners, the players keeping our automated transactions running day-in, day-out? Over 600 professionals on both sides of the buy/sell divide had the chance to grade their partners across a number of areas – open markets, PMP ...Read the full article