Street Fight Daily: Google’s Home Services Features Are Live, How Effective Are Digital Coupons?

Street Fight Daily: Google’s Home Services Features Are Live, How Effective Are Digital Coupons? August 31, 2015 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plunges Into Home Services Market (Wall Street Journal) Google is now pairing prescreened local home-service providers with.Read the full article

  • Google Plunges Into Home Services Market - 3 readers, 104 Tweets - Internet users querying Google for terms like “clogged toilet” and “lock repair” now get more than advice on how to fix their problems. Google Inc. is pairing prescreened professionals – plumbers, electricians and other local home-service providers – with desperate clients.

  • Pitt study finds location-based marketing a mixed bag - 3 readers, 135 Tweets - Businesses hoping to reel in new customers with location-based social media discounts are discovering it takes more than casting a line for customers to bite. Sending digital coupons to any consumer within a 100-foot radius doesn’t necessarily lead to more sales or foot traffic, according to a University of Pittsburgh study. The study, conducted...

  • Our Marketplace Obsession And Bubble - 5 readers, 307 Tweets - Service marketplaces have recently become Silicon Valley darlings. The marketplace model has been a popular way for VCs to efficiently tap into the local..

  • Apple’s Ad Blockers Rile Publishers - 18 readers, 92 Tweets - Apple’s move to make it easier to block ads on iPhones and iPads is troubling publishers and heightening tensions with its Silicon Valley neighbors like Google.

  • Why in-store pickup is gaining popularity - 3 readers, 21 Tweets - In-store pickup isn't necessarily any more efficient than buying in-store, but more and more retailers are adding it, and customers are using it. What's the appeal?

  • Retail Is About to Be Reinvented, Driven by Digital Technologies - 18 readers, 387 Tweets - The retail industry is on the verge of reinvention, driven by new digital technologies. The retail store of the future will be the hub of all user data.