Targeting, Bidding Strategies, and Advanced Testing for Facebook Advertising

Good creative makes a Facebook ad; you’ve doubtless seen dozens of blog posts about messaging, imagery, color scheme, etc. That’s all well and good, but you need the right targeting and sensible bidding strategies to get those ads seen by the right people. In this post, we’ll break down best practices and tips for different targeting types and bidding types, then talk about ...Read the full article