The B2B Content Marketing Buyer Disconnect [Research]

by Michael Brenner
The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group, B2B content marketing programs are doing just that: making every effort to push and promote pro ...Read the full article