Where Do My Friends Fit Into My Local Search?

by Michael Boland
A longstanding question has re-emerged lately in the tech blogosphere: Do direct social connections add value to finding things to do, see, or buy locally? In other words, do recommendations for a contractor, flat screen TV, or where to eat lunch carry greater weight from my friends than the larger — albeit less intimate — wisdom of the crowds. For the former, think Facebook friends.Read the full article