Why it takes so long to achieve social media success

If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why. This is data from the recent research released by Social Media Examiner. This is not a scientific study, but it is a view from nearly 4,000 marketers, skewed toward small businesses. So we can’t regard it as absolute truth but it is probably directionally correct.Read the full article