Yahoo Follows Google In Building Out Local Search-Marketing Reseller Program

by Greg Sterling
As Yahoo has turned Gemini into a more expansive search-marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. Its latest partner is small business marketing platform ReachLocal. Existing Preferred Partners include Marin, Acquisio and Kenshoo among others.Read the full article