Allrecipes.com Reboot Demonstrates Union Between Search and Social

by Mike O'brien
Allrecipes.com's brand new redesign illustrates the increasing confluence of search and social. With its extremely visual layout topped by a search bar, the site looks very similar to Pinterest. And like Pinterest, it's somewhat of a search engine in disguise: Allrecipes.com generates 1.3 billion visits a year, many of which come from people searching for recipes, ingredients, and inspiration.Read the full article